Nowadays communicators from every organization are engaging in social media, but few of us master the skills and tools to keep track of our social media performance. How do we track if our efforts are really worth it? How do we define our key performance indicators, and how do we measure them? Which tools work, and which don’t? 

This webinar starts with a social media strategy example, defines its Key Performance Indicators (KPIs), and the key tools to measure them. It is a mishmash of theory and practice. It is a combination of the art, the science and the tools to track your social media performance.

The webinar is free, and open to anyone interested in using social media for altruistic purposes.

Date and time:

Wednesday, March 16th at 13:00 CET (Central European Time)


You can register for the webinar by sending an email to the facilitator: Peter Casier – p.casier(at)

Please mention: Your name, affiliation (organisation/institute), function, and your experience/interest in social media. Please also specify which webinar you would like to participate in (see the other webinar being offered in February here).

More information on both upcoming webinars is avaialable here. For more on the GFAR social media training initiative and a sampling of social media tips, read this blog post.

Contact person: Peter Casier
Contact email: p.casier(at)